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Levitra Ad taken off air following FDA order
May 25 2005
In a Press Release, Food and Drug Administration (FDA) informed
that there is no substantial evidence or substantial clinical
evidence demonstrating that Levitra is superior to other (Erectile
Dysfunction) treatments.
The drug-makers responsible for Levitra will comply with
the FDA‘s order, said Michael Fleming, Glaxo spokesman.
Sales of Levitra in 2004 totaled USD 248 million, according
to the companies‘annual reports. The ad was produced
by the Quantum Group.
The FDA said reminder ads can only call attention to a drug
and cannot say how to use the drug or how well the drug might
work.
According
to FDA, the totality of the Levitra
online TV ad also represents or suggests that the drug
"will provide a satisfying sexual experience from the
female partner‘s perspective."
Source: http://www.obviousnews.com/breakingnews/stories/obviousnews-5513610.html
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