Advertising plays a crucial role in creating markets and customer base for any product. And one huge industry that is benefited from advertising has been the HealthCare industry.

Recently, Kadair Advertising executives claimed that Bayer Pharmaceuticals Corp.'s state and regional managers forwarded Kadair's idea of 'robot pen' to the drug company's corporate headquarters.

The lawsuit says Bayer ordered 800,000 of the Levitra pens, from one of Kadair's competitors.

Bayer has been sued for an alleged breach of contract and unfair trade practices. Kadair is seeking damages of more than $150,000 and the case has been transferred now to the federal court.

The concept of 'robot pen,' that slowly unfurls when activated, was the brainchild of Kadair. The lawsuit informs that the Bayer took the idea to Kadair's competitor thus bypassing the potential clients and costing Kadair money and profits.

"As a result of Bayer's conduct, Bayer has been unjustly enriched and Kadair has been impoverished," the lawsuit claims.

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http://2theadvocate.com/stories/060105/bus_biz001.shtml