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  News Home » January 2007

Swimming the channels, greased with snake oil
Wednesday, 17 Jan 2007

Viagra-style drugs feature prominently on prime-time television. One for Cialis promotes that its effect works for 36 hours. "So if a playful moment turns into the right moment, you can be ready."

The advertisement shows an older couple, somewhere between a playful moment and the right moment, coming home to find their entire family there.
Last year, an advertisement for Levitra, another Viagra-type drug, appeared to be marketing the drug towards men's partners. It featured an woman speaking directly to the camera. She says: "For a strong, lasting experience, Buy Levitra". Want ot know more read levitra information. That's as close as you are likely to get to advertising a recreational drug.

In Australia, advertising prescription drugs directly to the consumer is banned. The arguments against such advertising are that it attempts to create a demand where none exists, or that it creates a society which looks to pills to solve ills, instead of changing unhealthy lifestyles. With drug companies spending billions, you won't find too many American media outlets arguing against it.

And advertising for prescription medicines is positively restrained by comparison with other advertising. Some of it is relatively benign snake-oil salesmanship: does anybody believe the claims of shampoo manufacturers anymore?

 



Source::
http://www.smh.com.au/news/



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