Jerry Hall, famous model and Mick Jagger's ex-wife is the new face of an erectile dysfunction campaign. She plans to encourage people to be more open about their battles with the condition. According to her, a healthy love life is not and should not be the preserve of those in their 20s and 30s, it's important at all ages. Hall's aim is to encourage men to confront erectile dysfunction and take action with the help of the ED drug campaign as it's never too late to get the most from your love life.

Jerry Hall is selected for this campaign because she is a perfect ambassador. She is a global icon who embodies an open, confident and bold approach to sex and relationships. Therefore her involvement with the campaign will provide the impetus for couples to strike up a conversation about erectile dysfunction and seek a solution.

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http://www.thesun.co.uk/article/0,,2004580002-2005550594,00.html