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The
FEATURE STORY
It caught the attention no sooner it was telecasted.Men
took a moment to see what throwing a football is about. Not into
a goal post but through a tire.
The Levitra advertisement was one of the best gainers in the
ad-world industry. The ad flick depicts a middle-aged man trying
to throw a football into a tire hanging from a tree. It was
practically a great-ad. The message was clear and sound for
people who know about Levitra and the ED complications.
With good sound-effects and some meaningful copy for the
narration - Some would rate this ad in top-10 for 2003.
The results were also phenomenal. Levitra grabs about 15% of
the entire ED drug market in US and about 25% in Europe .
The Levitra sales were excellent in 2003 - despite being a
new entrant.
The ad denotes the punch line 'Stay In the Game.' The game
is obviously well understood. But the ad created excellent
effect in the mind of the user. Men who must be using ED drugs
would have caught in a jinx if he is using other product viz.
Viagra or Cialis.
But the visual effects of the advertisement were great. With
good copy and clear message - Levitra Stay in the game ad went
out for major success.
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