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Towards more need-based medication
Plummeting ED drugs sales has called for responsible marketing
campaigns
Sunday’s New York Times had reported sometime back
that the demand for sex performance drugs like Levitra was
plummeting. The erectile dysfunction drugs have been registering
falling sales over a period beginning 2005 and even little
earlier. As the Times story went “the market for impotence
medicines appears to have fallen well short of what was once
predicted.”
It appears that in the first place the market for the drugs
was over exaggerated. That means there never was such a demand.
An initial spurt in the demand for these drugs was media-fueled
and managed. So it was an artificial demand. Hence, if Jim
had gone to buy Levitra, it was out of a need of his, for
he had had normal erection and a normal sex life. He bought
the drug once and a number of times later just for the fun
and hooked on to it for sometime before giving it up altogether.
The experimenters are on the run and bringing the sales down.
Of course the genuine needy are sticking to the drugs.
The Times report went like this -"Heavy advertising
to consumers, totaling more than $400 million…, has
made Viagra and its newer competitors, Cialis and Levitra,
among the best-known drug brands in the United States, and
their combined global sales reached about $2.5 billion last
year. But the number of new prescriptions for the drugs has
fallen steadily this year. Doctors wrote about 10 percent
fewer new prescriptions in October 2005 than they did in October
of 2004."
The report said, "effectiveness of television advertising
for prescription drugs may be wearing off’, and also
the fact that “both the media and analysts have overstated
the size of the market for impotence drugs."
Following this, market campaigners changed their strategy
and worked on getting more and more Erectile
disfunction affected patients to talk to their doctors.
This could be called an exercise in good and responsible business,
which focused on real problems and the needy target.
So next time you buy Levitra online, you will be appreciated
for your need based buy and not of the heck of it.
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